Govt rolls out “Apna Meter,Apni Reading”to empower power consumers.

ISLAMABAD: Power Distribution Companies (Discos) are set to launch a new initiative called Apna Meter Apni Reading, which will enable households to conduct self-meter readings of electricity meters using a mobile application.
To support the initiative, the Power Information Technology Company (PITC) has instructed all Discos to prepare comprehensive media campaigns to inform consumers about the benefits of self-reading. This move aims to eliminate the role of meter readers—many of whom have been implicated in overbilling and malpractice. The government has allocated Rs. 316 million for the national media campaign.
In response to a recent directive regarding the media campaign for consumer-focused technological initiatives—introduced under the Prime Minister’s instructions—the Multan Electric Power Company (MEPCO) has announced that its Board of Directors (BoD) has granted in-principle approval for a media campaign budget of Rs. 72.21 million.
A detailed Terms of Reference (ToR) has been formulated, outlining the scope, objectives, and methodology for the campaign. Additionally, a clear responsibility matrix has been developed to define the roles and responsibilities of PITC and MEPCO—covering aspects such as media planning, vendor engagement, field activation, monitoring, and reporting.
MEPCO has sought guidance from the Chief Executive Officer (CEO) of PITC regarding the treatment of the Rs. 52 million marketing share for Discos. Clarification is being requested on whether this amount should be deducted from the total payment and borne by individual Discos or whether PITC will facilitate the provision of promotional materials (e.g., boards, standees, banners). MEPCO has also urged PITC to explore the possibility of securing complimentary airtime for public service announcements through electronic media.
MEPCO has emphasized the importance of PITC’s support in providing the necessary documentation to ensure the success of this public awareness initiative. Furthermore, MEPCO has stressed the need for thorough testing and validation of applications such as the Power Smart App, Apna Meter Apni Reading, CCMS+, and the Lineman Mobile Solution prior to launch. This is vital to prevent technical issues, ensure a smooth user experience, and build consumer trust.
It is expected that PITC will ensure high performance, reliability, and a seamless user experience across all platforms during the campaign rollout. All relevant details are to be shared with full transparency to meet the codal formalities required for such government initiatives.
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