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CCP to be in action against PVMA

by AMG
July 24, 2025
in industry
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PVMA seeks comprehensive edible oil policy
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ISLAMABAD: Despite a significant drop in global palm oil prices, Pakistani consumers continue to pay inflated rates for vegetable ghee and cooking oil — raising serious concerns over possible cartelization within the edible oil sector and regulatory failure to protect public interest.
According to official sources, palm oil prices on the international market have declined by nearly 24% since December 2024, but that relief has yet to reach ordinary households. Instead, local prices remain 4.5% higher than global peaks, suggesting that benefits of falling import costs are being absorbed by manufacturers rather than passed on to consumers.
The government is now expected to task the Competition Commission of Pakistan (CCP) with investigating the Pakistan Vanaspati Manufacturers Association (PVMA) for alleged collusive pricing practices, sources told Newzshewz. This comes after the Economic Coordination Committee (ECC) raised red flags in a March 13, 2025 meeting about persistent price stagnation despite favorable international trends.
In response, the Ministry of Industries and Production (MoI&P) engaged PVMA in multiple rounds of dialogue during April and May, and also reviewed import and pricing data from the Pakistan Bureau of Statistics (PBS), the Federal Board of Revenue (FBR), and the Ministry of National Food Security and Research.
The broader picture reveals a market heavily dependent on imports — approximately 89% of Pakistan’s edible oil supply is brought in from overseas, with Indonesia and Malaysia being primary sources. PVMA, representing 148 manufacturers and 450 licensed brands, claims the market is competitive. However, consumer advocates argue that such claims are contradicted by uniformly high prices and delayed price corrections.
“Given the sheer number of players, it’s perplexing that competition hasn’t translated into price relief,” said a senior government official familiar with the matter. “We need to ensure that no informal price-fixing arrangements are at play.”
PVMA insists it cannot dictate market rates and attributes the delayed impact of global prices to logistical and inventory turnover timelines. It notes that over 375,000 metric tons of palm oil are currently available at ports — sufficient for one month’s demand — and assures that new, cheaper consignments will gradually bring prices down over the next two months.
Yet, for the average consumer, these assurances ring hollow. With household budgets under pressure from persistent inflation, stagnant cooking oil and ghee prices have become a symbol of regulatory inaction and industry opacity.
Officials argue that while Pakistan may be the world’s third-largest importer of edible oil and oilseeds, its domestic market lacks transparency and oversight. Calls are growing for both the CCP and provincial governments to launch coordinated action — not only to investigate potential cartel behavior but also to institute real-time price monitoring mechanisms.
Until then, consumers remain stuck in the middle: paying high prices while waiting for a global downturn to trickle through a system slow to respond and even slower to act.
— Ends

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